Inspire Firms

Firms need help to think about and manage the challenges of a digital age: brands need to be built around the profusion of opportunities that exist.  

As the failure rate for new digital enterprise is high, and the effect on existing businesses so profound, we believe it is crucial to engage a strong advocate focused on ensuring value is created by your efforts in this challenging environment.  There is probably no better time for firms to make use of an investment led management consultant with the priorities that we have.  

Our passion is to identify, define and build digital value through our investment activities.  We grow an idea by physically operating the firm through to maturity.  Having proven the model we invite investment to grow the business further. For many businesses large and small the day-to-day gets in the way of long-term value creation.   It is easy to become overwhelmed by the digital challenge.   

Paradoi has the capacity to navigate these hazards and to improve your measurable business value.   We are your long term partner in value creation driven by insights around your place in the digital economy.   

We do this by combining our hands on experience in operating and growing technology businesses with an evidence-based understanding of the specific challenges and opportunities before you based on our research and learnings.   We bring these insights to you by offering a voice around the table.   A strong advocate for value.  We use emerging valuation techniques such a customer lifetime value and digital activity valuation to evaluate optional choices.   

We recommend this short video from the London Business School as a way of further illustrating the way we view the importance of inspiring firms to grow in a digital age. It focuses on the value of collaboration and transparency in a business ethos.

Create Business Value.

There is really nothing better in the world than building up your own business or helping out a business owned by someone else who is not doing well or who has lost the plot.   We grow an idea by identifying the opportunity, hammering together a value-driven action plan and physically operating the firm through to maturity.  Having proven the model we invite investment to grow the business further and as consultants are:   

For many businesses large and small the day to day gets in the way of long-term value creation which can easily become neglected in the context of the hyper competitive digital economy.  We help you navigate this hazard in a number of ways to enable you to boost measurable business value.

Enterprises are sometimes unable to grow along maturity continuum in a setting often dominated by a single personality.   This can lead to suboptimal decisions about value creation being made as investment choices are made in a partial way without good evidence.   In the past, Paradoi has grown business value dramatically by focusing on ‘critical success factors’.   By developing a set of value improvement plans we motivate everyone in the business to progress along a maturity continuum.  We do this by concentrating on the following aspects of the business:

  • Low dependence on key suppliers, customers and personnel
  • The business has new products and services with a significant market potential
  • The geographical areas of the business go beyond the current boundaries
  • Barriers to entry to the respective sales market for new competitors are high
  • The organisational structure and systems are well defined and established

Here’s a very short video by Googleplus guru Martin Shervington on getting small businesses on a Google map. Talk about instantaneously creating business value!!!

Defend business value

We are the middle of dramatic change to the way organisations are run and how they grow.   So it seems that new models of organisation are being invented every day.   The passing of cradle to grave employment patterns,  collaborative rather than directive leadership and the democratisation of intellectual property and ideas is jumping over traditional ways of managing and organising.   

There are so many ideas and opportunities to grasp that it goes beyond the reach of one individual or even one team to take full advantage of. It requires developing and maintaining an ever-changing network of collaborators.  As a recent article in The Economist’ noted:  

Startups used to face difficult choices about when to invest in large and lumpy assets such as property and computer systems. Today they can expand very fast by buying in services as and when they need them. They can incorporate online for a few hundred dollars, raise money from crowdsourcing sites such as Kickstarter, hire programmers from Upwork, rent computer-processing power from Amazon, find manufacturers on Alibaba, arrange payments systems at Square, and immediately set about conquering the world. Vizio was the bestselling brand of television in America in 2010 with just 200 employees. WhatsApp persuaded Facebook to buy it for $19 billion despite having fewer than 60 employees and revenues of $20m.Three objections hang over the idea that this is a revolution in the making. The first is that it is confined to a corner of Silicon Valley. Yet the insurgent economy is going mainstream. Startups are in every business from spectacles (Warby Parker) to finance (Symphony). Airbnb put up nearly 17m guests over the summer and Uber drives millions of people every day. WeWork, an American outfit that provides accommodation for startups, has 8,000 companies with 30,000 workers in 56 locations in 17 cities.

Along with the changes described above traditional ‘cradle to grave’ employment patterns have been fading for many years – all this is leading to the growth of an enormous ‘freelancer’ market.  The freelancer market is very broad and deep and somewhat chaotic.  Look at how newcomers such as Aldi can assault well know supermarket chains (Tesco & Sansbury in the UK or Coles and Woolworths in Australia).

How is this done in a digital age?

Well… the more you shop, the more experienced you become and soon you have the highest quality at the lowest-priced groceries in the neighbourhood at your fingertips on your smartphone or tablet.   With limited capital – this is an option that all businesses can embrace to defend themselves in the new marketplace.

Grassroots response

Watch the following video from the Sydney University Business School on how a grassroots response to climate change is countering the ‘myths’ of corporate power and the globalisation of business. Professor Christopher Wright is casting new light on climate change and how business has contributed to combatting this global crisis.

Voice Around The Table

[dt_call_to_action background=”fancy” text_align=”center”]

The core business of Paradoi is value leadership.   

We improve the measurable value of firms and brands, driven by their place in the digital economy.  

Jeremy Noble, Principal Consultant


Many owners of small & medium enterprises work extremely hard in their business and love what they do.

A former client described at a conference the experience he had in running his company for twenty-five years in terms of:

This beautiful thing we have created that does so much for so many in schools all over this country.

He was talking about a software application that had been developed over a very long period and was installed in over a third of  Australian schools. The main feature began as an algorithm that dramatically improved timetabling in schools.  He then went on to expand that offer to include scores of features useful to school administration, including a full suite of accounting software.  This was well ahead of its time: an enterprise resource planning system before they had been invented!  

My client was someone who was described- after his premature death – as someone who “loved his software, loved his staff, and loved his customers”. However,  for all the success his business had enjoyed, it was certainly not represented in the enterprise value.   There were many reasons that it didn’t but that is another discussion.

Despite the complexity, there was an element of his business challenge that was very obvious. The business did not essentially have enough voices around the table to develop a balanced enterprise that guaranteed sustainability for the stakeholders – the owners, employees, customers.   This is not an unusual problem as many business organisations demonstrate in their day to day operations.

In our advisory role,  we help owners, senior managers and boards to understand the impact of digital disruption in their sector and on their business.  We see disruption both as an opportunity to grow business value and as an existential threat.   We attend meetings as consultants, facilitators, troubleshooters and in the role of non-executive directors.

So, our first offer is that we provide as that voice around the table, speaking as an advocate for defending and growing the value of your business. We work with a company, say, a day a month: we attend board meetings as an observer and usually agree one or two projects.   The cost of the service is set at the partner rate for a mid-sized accounting firm.


Value creation of your business, brick by brick

Paradoi always conducts a value strategy audit using the now-where-how methodology for any client firm before beginning work, as we consider this is our point of difference, our competitive advantage and the way we will win against the competition. This job helps us identify a portfolio of value improvement projects and from one of these a Brick by Brick or ‘Dan Dan’ project is chosen.

Forging an end to end business solution

We know that many small to medium business clients find that their circumstances dramatically change – and urgent help is needed to run the business or to make important changes quickly.   This requires the capacity for a whole of business solution.

[dt_fancy_separator separator_style=”dashed” el_width=”100″]

Personal experience

Whilst engaged by a previous client – a man in his mid fifties –  he became suddenly ill.   I was asked to take over the general management of the business by him.  When it was realised that the illness was extremely serious the family asked me to take over and run the business.   

Paradoi offers a service in which we enter into a covenant to achieve a certain outcome.   You are then able with minimum supervision to let us complete the tasks in a general management role.  This arrangement can be used to provide a long term break for SME business owners in the case of illness or extended stay away.

Tired Out?

The Problem

 As an SME, Family or Medium Size Enterprise I’ve worked so hard for so many years now – yet it still doesn’t seem to be worth much.

[dt_fancy_separator separator_style=”dashed” el_width=”100″]

Core principles

[dt_list style=”2″ bullet_position=”middle” dividers=”false”] [dt_list_item]We can help you establish the current value of your business, agree a target for the future.[/dt_list_item] [dt_list_item]Together we can design and execute value improvement initiatives  in order that you are  fairly valued by the market.[/dt_list_item] [dt_list_item]You choose from services such as advocacy at board and team leadership level and value project management.[/dt_list_item] [/dt_list]


[dt_fancy_separator separator_style=”dashed” el_width=”100″]


Our value action plan will identify quick wins and longer term action that restores the value of your business,  gives you greater choice going forward and rewards you for your efforts.

Young Guns or the act of mixing drive with credible business processes

To all those young entrepreneurs out there… We know you have a fabulous business idea but from experience we understand how the lack of business experience is impeding your growth… We know that you have tons of energy but speaking again from experience how investors are getting tired and they need assurance. Perhaps you need a service like ours who can see who you are and who can help communicate with these investors in a language they understand!